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Posts Tagged ‘Newspaper’

‘The death of print’ is perhaps the most anticipated and least actualised phenomenon in our modern world! Every internet news platform says that the death of print is just around the corner … every newspaper says that print media is only becoming stronger. As usual, the truth lies somewhere in between the two opposing pieces of marketing spin. Newspaper readership has declined substantially over the past decade, but there is still a niche readership of actual print media left … one that is certainly worthwhile targeting as part of your business advertising campaign. Today we check out the real power of newspaper advertising.

Newspaper Advertising – Flip It Over, or Read It Through?

The massive raft of both advantages and disadvantages of newspaper advertising generally leads businesses to include it in their media mix to some degree. Here are the main advantages and disadvantages that determine the real power of newspaper advertising.

Advantages:

Geographic targeting is much easier with newspaper advertising. Newspapers are either local, statewide or national, and if your audience consists only of people that are likely to walk past your physical store, the local newspaper is a fantastic place to advertise.
There is a massive range of sizes available for newspaper advertising; you have quite a bit of creative flexibility
Most newspapers offer free help in drafting newspaper advertising copy and many will also do the creative design for you. This help is not always as professional as the result you’d get through a dedicated advertising agency … but it is free!
Newspaper advertising has short lead times, and allows you to respond to changing market conditions.
Special positioning is available for newspaper advertising run in larger publications. You can request to run your ad alongside a column whose topic relates to your business, or on a specific page. In many publications this special placement costs no extra.
Newspaper advertising is fairly low-cost; especially when compared to impact media such as TV advertising.

Disadvantages:

Many newspapers have seen their readership decline However, you should remember that while many newspaper readers have moved online, people are far less likely to click on online advertising than they are to remember or respond to newspaper advertising.
There’s a lot of ‘noise’ in the newspaper market; there are usually several major statewide newspapers, as well as a few respected national newspapers, with which community papers compete for readership.
Image and design can be compromised by the newsprint paper. Although it has come a long way, newsprint has a definite grey look that replaces any areas of ‘white’ on your newspaper advertising, frustratingly.
Newspapers are highly visible … both by consumers, and your competitors. It isn’t uncommon to find your discounts or sales echoed by competitors a week after your own ad runs. You’ll need to back up newspaper advertising with a solid and unique business premise.

Newspaper advertising is still a highly relevant and effective part of any media mix, especially for small and locally-based businesses.

I get a ton of email asking about newspaper advertising. First and foremost, people want to know if the growth and popularity of the Internet and other forms of “new” media have rendered newspapers obsolete as an effective advertising medium. And to that I say, no way! Newspapers are alive and well, and as effective as ever! If they weren’t, advertisers (of all shapes and sizes) wouldn’t continue to throw billions of dollars at them every year! Newspapers – local and national – will always be there. They’re not going anywhere, no matter how big the Internet gets or how many forms of “new media” are introduced. They’ve stood the test of time – through radio, TV and the Internet — and they’ll always be a great place to advertise, provided your target market is within the newspaper’s demographic.

Next, people are always asking for advice on newspaper advertising. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my best newspaper advertising “secrets.” (Fourteen to be exact.)

Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!

Here we go:

Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, local or national newspaper advertising, always think in terms of using it consistently no less than once a week.

Tip #2: Certain days work better than others for certain types of advertising. Generally, the best day to run a newspaper ad is Sunday. That’s when most people spend the most time reading the paper. Let’s take a look at the other days:

Monday is good if your audience is primarily men all weekend sports are usually summarized on Monday.

Tuesday and Sunday are great days for classified ads, especially financial or business related classified ads.

Wednesday and Thursday are good days if those are the food or health days in your paper, and yours is a food or health related offering.

Friday is a good day if your business picks up on the weekends restaurants, bars, nightclubs, some retailers, concert venues, farmer’s markets.

Saturday is good because fewer advertisers use the Saturday edition, thinking it’s a bad day for readership. This means less competition for your prospects attention and money

Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as possible. Traditionally, you were told to always ask for a right-hand page, but recent studies have shown it doesn’t really make a difference. Half the people read the newspaper front to back, the other half, back to front. You should, however, request that your ad be positioned above the fold.

Tip #4: Dominating a page, without paying for it. To dominate a page in the newspaper, which is usually 8 columns wide by twenty-two inches high, design an ad that is five columns wide and twelve or more inches high. This is proven to have the same affect as a full-page ad, at a much lower cost.

Tip #5: Use color. You should also inquire about adding one color. The use of just one color, any color, can dramatically increase your “net exposure” (what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. You want your ad to reproduce properly, which means it may need a certain line-screen. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Tip #7: Make your ad newsworthy. People read newspapers to get the news, so try to make your ad as newsworthy as possible. If your ad is small, give it a distinctive border so it creates a visual identity for your ads.

Tip #8: You’re paying for that space – use it! Be sure to give your prospects enough information to buy what you’re selling. And don’t fall into the trap of revering white space because it looks good. You’re paying for every square inch of that ad – use it. Your ads should win sales, not design awards.

Tip #9: Test, test, test! If you’re just getting started in newspaper advertising, don’t settle on just one newspaper. Test your ad in the various newspapers available to your market to figure out which one works best. Once you’ve figured out which newspapers are read (the most) by your prospects, stick with them.

Tip #10: Don’t expect it to work overnight. CARDINAL RULE: Don’t expect newspaper advertising to work instantly! (This takes us back to Tip #1: Consistency is key.) Unless you make a time-sensitive offer such as a free gift for stopping by before a certain date, or offer a discount coupon with an expiration date, don’t expect a stampede of customers through your door the day you run your ad. It won’t happen. Never does.

Tip #11: Use “tracking devices” to measure ad performance. A “tracking device” is any element you can include in your advertising that makes it easier to measure that ad’s effectiveness. Adding a number code or color code to your coupons is a good example of a “tracking device.” This will make them easier to track if you’re using more than one newspaper or advertising on different days. You want to know which coupons came from where, when, and how many. That way, you’ll know which newspapers work the best for you, and on which days, and even which headlines work best for those papers on those days. Get it?

Tip #12: The “big” newspapers aren’t as expensive as you think. If you’re not happy with your local newspaper, or you’d like to hit a larger audience than just your town, look into advertising in the regional editions of USA Today, The New York Times or The Wall Street Journal, if your prospects read them. These regional editions, while more expensive to advertise in that your local newspaper, are much less expensive to advertise in than the national editions. (If you’re a local or regional business, you should NEVER advertise in the national edition. I don’t care what the ad rep tells you, don’t waste your money.)

Tip #13: The first thing people will see in your ad is your headline. This should entice the reader into wanting to learn more. I always INSIST that a headline make a meaningful or fascinating statement of benefit – or an outright offer – to the reader. For instance, “Get Your Tax Refund Today!” or “Professional Tax Preparation Only ” are much better headlines than “Bob Jones Tax Service.” That’s pretty obvious, I know, but I can’t tell you how many people put the name of their business or product or service or worse yet, some totally worthless copy, in place of a headline and then hide the meaningful, fascinating stuff in the copy. It’s the biggest mistake in advertising! Put your main benefit or offer in the headline (and/or subheading) so even those who don’t read the entire ad will get the main point.

Tip #14: Next, people will see the visual, any subheadings, and then your name. Adding a visual can TRIPLE the “net exposure” of your ad. More people will notice it if it has a photo or image, which means more, in turn, will RESPOND to it. A photo of yourself will add instant credibility. A product image is better than a logo. Even better is an image of your product or service being used. Let people see it in action. Let them see how good it looks, how good it fits or how good it works. Let them see the smile on the face of a person using it.

Even in this super-high-tech day and age, any businesses still rely on newspaper advertising as their primary marketing tool. The key to success with it is to know the “tricks of the trade” I just revealed to you and to stick with it long enough for it to work its magic. (Read: Consistency is key.) The advertising graveyard is full of failed businesses that gave up on newspaper advertising before it had a chance to prove it’s effectiveness. If you’ve made up your mind to do it, whatever you do, DO IT, and don’t give up on it until it works. It will!

1. Newspaper classified advertising.
If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state.  Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association.  Yes, they’re that much cheaper.

State Associations can be found online, in directories, and in “The Intelligent Testing System” – a program that offers specific reference data on classified advertising.  It’s a compilation database of names, addresses, and phone numbers of all the state newspaper associations in the U.S., along with all the major national classified ad buying associations. It also includes the specific discount rates for virtually every local paper published in the United States.

If you want to learn how to place 100 to 10,000 classified ads nationwide with a single phone call at highly discounted rates, The Intelligent Testing System is the ultimate program on classified ads. You’ll see exactly  where to buy cheap newspaper advertising and how to purchase newspaper classified advertising in bulk at a discount. 

2. Local Newspaper Advertising. 
Discount advertising rates abound in local newspaper advertising if you know how to ask.  If you’re just buying one ad one time it’s pretty hard to get cheap newspaper advertising rates.  But if you are a local retailer, all your ads are going to be local advertising.  And chances are great that you’re placing more than just the single ad, so you have A) good credibility and B) great negotiating power – so you need to C) ask for a discount for all local ads your print advertisement campaign. 

Everyone likes a winning ad – advertisers love it because it consistently brings in business, the papers love it because if a client’s retail print advertising is successful, they’ll run it more frequently – perhaps forever.  So ask for a discount for your print advertising rates, and here’s the way you go about it.

3. Here’s how to politely ask for a discount newspaper advertisement rate:
Ask for
· 2 ads for the cost of 1 (buy one get one free special)
· Ask for a larger ad at a smaller ad price
· Buy 2 get one FREE rate
· Mail Order Rate
· Multiple Insertion Rate
· Contact Rate (for longer insertion contracts)
· Remnant Space Rate

4. Send a press release with every ad you place.
A press release doubles your exposure and with the successful placement of your press release, your credibility goes up – way, way up. 

Remember, newspaper editors love press releases.  They have a complete newspaper to fill up every day (every week for weekly papers) and writing it all themselves is tough.  Newspaper advertising needs support from the editorial, and if you write your press release correctly you’ll be providing this editorial support.  See our 85-page chapter on writing press releases in the book, “How To Market a Product For Under 0.”

5.  Ask your local paper for “Remnant space.”
If placing national ads, use a remnant space buying service – there are several great ones around, and are shown in the book “Direct Marketing Strategies.” 

“Remnant space” is the term that makes all newspaper and magazine publishers cringe. 

Also called “Standby space,” this is the unsold part of the newspaper left over just before the newspaper goes to press.  Like an empty seat on an airplane when the door is closing, newspaper advertising space is a perishable commodity.  The newspaper publisher can’t leave it blank – it would appear as a white hole in a gray page of print, so sometimes they’ll run a house ad for the newspaper, or sometimes a free ad for a charity like the United Way.  But most times it’s sold, and anything paid for it is better revenue than a non-paid space.  This can mean cheap and highly discounted newspaper advertising space ads for you.

Remnant ad space is always sold late in the selling cycle, at the last closing moments before the printing process.  You won’t know if your remnant space ad made it into the paper until the last second, but the steep discounts make it worth the wait. 

Discount newspaper advertising rates can be as high as 80% off list.  That’s right, you can get cheap newspaper advertising space by paying 20¢ on the dollar by asking for “remnant space” or “standby space.” For the complete article on how to buy discount newspaper space please read the book, Uncommon Marketing Techniques, or click through to our website as sometimes we feature this article in our rotating article presentations.

Regardless of the price you pay for your newspaper advertising rates, always ask for great placement of your ad in the FRONT of the paper, on the TOP of the page (called above the fold) and flush right – on the RIGHT HAND (outside position) of the RIGHT hand page.  This is the highest visibility spot in the paper.  Ads that are in the lower part of the paper or buried in the gutter are much lower visibility and lose effectiveness from this poor placement. 

You need to ask for this “FFRH” (Far Forward Right Hand” position above the fold spot before you say “yes” to the final placing of your ad.  Once you say yes to placing your newspaper ad, you don’t have any further negotiating power.  Even highly discount print advertising rates won’t help if your ad isn’t seen because it’s in the left hand page gutter – visually buried under everyone else’s ad. Hope this is helpful.

The human condition demands re-invention in order to accommodate ever-changing life styles, attitudes, demographic patterns and domestic situations. For the centuries-old newspaper industry, it hasn’t been easy to accept the fact that change is needed. After all, they have been around since Johanes Gutenberg invented the printing press back in 1440. It is exactly this complacency that has caused the newspaper industry to fall (and keep falling) on its ear. Will it ever stand straight and tall again? Perhaps in time it will rise again, but not without a revolution within its ranks. Why re-invent the newspaper industry? The newspaper industry has committed a fatal faux pas (no-no and boo-boo might apply less formally) by not keeping up with technology. Leaders failed to “read all about it” in their own newspapers. They never thought their profits would dry up despite their own information that literally screamed of advances in diversification, advertising techniques and the meteoric rise of the Internet as a panacea for all types of classified advertising. Re-invention demands a lot more than just finding new ways to disseminate old content; it means creating completely new products that tap into separate markets.

“The irony of the situation is that the Internet and the Web in general, and Craigslist in particular, should have financially boosted the newspaper industry instead of contributing to its demise.

The irony of the situation is that the Internet and the Web in general, and Craigslist in particular, should have financially boosted the newspaper industry instead of contributing to its demise. Dispersing information via the Web is a lot cheaper than gasoline-guzzling newspaper trucks and the cost of creating and maintaining a website involves a fraction of the expense of effectively running a newspaper. To make matters even worse, the cost of printing and distributing newspapers is sharply on the rise. How can Craigslist help the ailing newspaper industry? Newspapers gave up on classifieds after Craigslist became so popular because they believed that they would never get them back. This however, could not be further from the truth, as nothing is lost forever just as surely as nothing ever stays the same. Technological change is a whole new concept, forcing the re-evaluation of that which was and simply doesn’t work anymore.

“Craigslist’s original claim to fame was that it was easy to use and searchable, allowing for links and photos. It hasn’t changed much since the early 1990s.

Craigslist’s original claim to fame was that it was easy to use and searchable, allowing for links and photos. It hasn’t changed much since the early 1990s and yet it is without a doubt better than any newspaper classified system on the Web. Craigslist has the power to implement a handful of policies that could save the newspaper industry. For one thing, it could allow consumers to place ads on Craigslist via newspaper websites. This would help them regain some of the classified ad revenue they have lost. In the words of an open letter written by Steve Outing on ReinventingClassifieds.com to Craig Newmark & Co: “Allow local newspapers to scrape Craigslist ads…Allow the local newspaper(s) in the cities you serve to include Craigslist ads just from that city, if that makes you more comfortable, in with their own classifieds. Ads from Craigslist would include the Craigslist brand and drive traffic back to the local Craigslist site; that is good for you, in that it exposes your brand to (mostly older) newspaper readers who may not use Craigslist… For the newspapers, adding Craigslist ads into newspaper classifieds sections reinvigorates them. Thus, a newspaper could sell contextual display or banner advertising around it, which might support hiring back some of those lost journalists.” Some of Outing’s other suggestions included:

allowing consumers to place ads on Craigslist via newspaper websites
granting Craigslist the right to charge for some of these ads, increasing their income
benefiting Craigslist users by providing more high quality listings
adding a community news component to Craigslist

Newspaper companies have to become so much more, in the same manner as Apple computers, who rocketed from the brink of bankruptcy to current darling status. Craigslist can help the newspaper industry, but its corporate culture must first be stripped along with executive egos, and completely revamped. There must be no prisoners taken and every aspect of production including mission, products and services must be realistically re-evaluated. The stark reality of this process clearly dictates that newspapers must start making products that have nothing to do with the paper aspect of newspapers.

“If Apple’s name can change from Apple Computers to just Apple, newspapers can find other names to call themselves (besides complacent and stubborn, that is).

If Apple’s name can change from Apple Computers to just Apple, newspapers can find other names to call themselves (besides complacent and stubborn, that is). Executives at Apple realized that they had to be so much more than they were in order to survive and so do the newspapers of this day and age. Here’s to Craig Newmark, his successful list and the newspaper industry. May everyone thrive and not get too…drunk!.

sources: 1) www.jossip.com/dear-craigslist-save-the-newspaper-industry…

2) patthorntonfiles.com/blog/2009/04/06/its-time-to-reinvent-the-newspaper-industry

1. Newspaper classified advertising.
If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state. Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association. Yes, they’re that much cheaper.

State Associations can be found online, in directories, and in “The Intelligent Testing System” – a program that offers specific reference data on classified advertising. It’s a compilation database of names, addresses, and phone numbers of all the state newspaper associations in the U.S., along with all the major national classified ad buying associations. It also includes the specific discount rates for virtually every local paper published in the United States.

If you want to learn how to place 100 to 10,000 classified ads nationwide with a single phone call at highly discounted rates, The Intelligent Testing System is the ultimate program on classified ads. You’ll see exactly where to buy cheap newspaper advertising and how to purchase newspaper classified advertising in bulk at a discount.

2. Local Newspaper Advertising.
Discount advertising rates abound in local newspaper advertising if you know how to ask. If you’re just buying one ad one time it’s pretty hard to get cheap newspaper advertising rates. But if you are a local retailer, all your ads are going to be local advertising. And chances are great that you’re placing more than just the single ad, so you have A) good credibility and B) great negotiating power – so you need to C) ask for a discount for all local ads your print advertisement campaign.

Everyone likes a winning ad – advertisers love it because it consistently brings in business, the papers love it because if a client’s retail print advertising is successful, they’ll run it more frequently – perhaps forever. So ask for a discount for your print advertising rates, and here’s the way you go about it.

3. How to politely ask for a discount newspaper advertisement rate:
Ask for

o 2 ads for the cost of 1 (buy one get one free special)

o Ask for a larger ad at a smaller ad price

o Buy 2 get one FREE rate

o Mail Order Rate

o Multiple Insertion Rate

o Contact Rate (for longer insertion contracts)

o Remnant Space Rate

4. Send a press release with every ad you place.
A press release doubles your exposure and with the successful placement of your press release, your credibility goes up – way, way up.

Remember, newspaper editors love press releases. They have a complete newspaper to fill up every day (every week for weekly papers) and writing it all themselves is tough. Newspaper advertising needs support from the editorial, and if you write your press release correctly you’ll be providing this editorial support. See our 85-page chapter on writing press releases in the book, “How To Market a Product For Under 0.”

5. Ask your local paper for “remnant space.”
If placing national ads, use a remnant space buying service – there are several great ones around, and are shown in the book “Direct Marketing Strategies.”

“Remnant space” is the term that makes all newspaper and magazine publishers cringe.

Also called “Standby space,” this is the unsold part of the newspaper left over just before the newspaper goes to press. Like an empty seat on an airplane when the door is closing, newspaper advertising space is a perishable commodity. The newspaper publisher can’t leave it blank – it would appear as a white hole in a gray page of print, so sometimes they’ll run a house ad for the newspaper, or sometimes a free ad for a charity like the United Way. But most times it’s sold, and anything paid for it is better revenue than a non-paid space. This can mean cheap and highly discounted newspaper advertising space ads for you.

Remnant ad space is always sold late in the selling cycle, at the last closing moments before the printing process. You won’t know if your remnant space ad made it into the paper until the last second, but the steep discounts make it worth the wait.

Discount newspaper advertising rates can be as high as 80% off list. That’s right, you can get cheap newspaper advertising space by paying 20 cents on the dollar by asking for “remnant space” or “standby space.” For the complete article on how to buy discount newspaper space please read the book, Uncommon Marketing Techniques, or click through to our website as sometimes we feature this article in our rotating article presentations.
Regardless of the price you pay for your newspaper advertising rates, always ask for great placement of your ad in the FRONT of the paper, on the TOP of the page (called above the fold) and flush right – on the RIGHT HAND (outside position) of the RIGHT hand page. This is the highest visibility spot in the paper. Ads that are in the lower part of the paper or buried in the gutter are much lower visibility and lose effectiveness from this poor placement.

You need to ask for this “FFRH” (Far Forward Right Hand” position above the fold spot before you say “yes” to the final placing of your ad. Once you say yes to placing your newspaper ad, you don’t have any further negotiating power. Even highly discount print advertising rates won’t help if your ad isn’t seen because it’s in the left hand page gutter – visually buried under everyone else’s ad. Hope this is helpful.

Bio, Jeffrey Dobkin –
If you’re struggling with poor response from your direct marketing newspaper campaigns, you can solve this problem and get help fast. Get amazing results by reading practical how-to marketing tips to increase

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People throughout history have always been looking and trying to establish good relationships with others they can easily communicate with.  The growth of mass media, and more importantly, newspapers has made this entirely possible.  Newspaper marketing, such as newspaper SEO, reaches and touches all of our lives on a daily basis.

Newspapers are one of the oldest forms of mass media and it holds a number of distinct advantages over the other types of media out there.  First of all, it can be read by nearly everybody, in almost every type of condition or location.  The local newspaper gives more detailed information of a story than other forms of media such as the TV news.  The advances of newspaper internet marketing, such as newspaper SEO, are keeping this media alive and strong as well.

Since the day the very days of newspapers and newspaper marketing like newspaper SEO, there have been a number of different changes to the format and philosophy behind it.  Newspapers are defined for its task of contributing to the economic and industrial development through its integration of the people’s voice. There are so many ways newspapers can help people today.  A society more informed on current events tends to be more intelligent and find it easier to talk to others since they are more subject matters they feel comfortable talking about.

The world of technology is changing the newspaper industry.  No longer are they advertised at the local grocery market but instead through newspaper online marketing, such as newspaper SEO.

Newspapers are slowing moving their services online which shows the importance of SEO services for newspapers.  The internet allows us to access information from newspapers faster and easier. Many editors are requiring their reporters to write stories for both print and newspaper online marketing. They are slowly moving to integrate the Internet in every aspect of their operation.

Newspaper SEO and online news is growing in popularity every day.  Nearly every major newspaper now publishes their own version of an online newspaper.  Many newspapers only publish their work online such as the Drudge Report, further showing the importance newspaper online marketing.  That’s not even counting the endless amount of news blogs across the web.

Part of what makes news blogs, newspaper SEO, and newspaper internet marketing so popular is how they both can be used as an RSS feed.  This allows a company’s news feed to be used on blogs across the web allowing it to be read by more viewers than was possible before through regular newspaper marketing.  People also love newspaper internet marketing and news blogs because they allow the ability to leave comments, creating a unique dialogue on the story. 

Although print newspapers are on the decline, it doesn’t mean you should stop reading the news all together.  It only changes how you receive your news.  Pretty soon, if you’re not getting your news online from a company with SEO services for newspapers, you may soon be one of the few.

Not only one Austin Newspaper but almost all the newspapers of Austin provide complete details and knowledge on all the issues and news related to Austin, Texas andthe surrounding areas. Some of these newspapers have been very rich and developed since the time of their beginning while some of them have developed with time.

The news content, the features, the events and of course the news covered by these newspapers is really remarkable. With time, these Austin Texas newspapers and the Austin American newspapers have become such an important source of information and knowledge that they are now seen as an indispensable part of Austin eduation.

With the advancement in technology and various streams, the newspapers have also been affected and they have shown a rapid growth in their development and progress. It is the result of their progress oly that some of the famous Austin American newspapers are also running their websites. Such websites of the newspaper are really very helpful for the common readers as they provide the online information on various local, national and international issues and news. Austin Chronicle has a great significance in the entire Austin. It is an alternative weekly newspaper.

The newspaper is published every Thursday. By merely looking at the paper one can easily say that the newspaper has got more of tabloid style. Most of it’s news, articles and every kind of content is published in a comparatively compact form. Just as the tabloids’ pages are nearly half of the size of the standard newspaper, like wise the pages of this newspaper are smaller in size but still the content is very interesting to read. The newspaper is distributed in a very casual manner from the general places like the free news-stands, the coffee houses or the various eateries. Looking back to the history and background of this Austin Newspaper i.e AustinChronicle, we find that this newspaper was started in 1981. In fact, the newspaper was a joint effort of Nick Barbaro and Louis Black. Nick is the publisher and Louis Black is the editor.

Most of the people who initially worked with this paper, mostly met through the program of graduate film studies, at UT Austin. One will be surprised to know that Mr. Barbaro and Mr. Black have also worked as a co-founders of the South by Southwest Festival. The Festival runs as a separate company. The newspapers has got various articles and a lot of features including those on drinks and food, theater and upcoming movies, music and art as well as various occassions and festivals. Some of the features are published here in this newspaper on an annual basis. Such annual features include the Best of Austin awards, the special April Fool edition, interesting cut-out masks for the occassion of Halloween and also an annual short story contest.

Another popular Austin Newspaper is the Austin American Statesman which is commonly known as the Statesman newspaper. It is a popular and major daily newspaper of Austin city. It is full of information and knowledge. This newspaper is owned by the Cox Enterprises. The newspaper mainly focuses on the news and issues related to Austin and the Central Texas region. This famous newspaper also provides the special coverage on the Libertarian Party and the Green Party matters. In 2000, the newspaper endorsed George W. Bush. It also covered the 2004 presidential eletions. In 2006, it covered the Republican governor Rick Perry and also every other Republican incumbent in 2006. Barack Obama was also endorsed by the newspaper in the 2008 presidential election. The major competetor of this newspaper is the Austin Chronicle. The Statesman also tends to print the Associated Press, The Washington Post, Los Angeles Times and the Newyork Times.

Though it covers the national andinternational news but still it provides the strong, knowledgeable coverage on Austin and Central Texas. The political coverage of the newspaper is very strong. The cultural and the writing heritage of Austin reflects in this newspaper. In a very well informed manner, the newspaper also covers the events related to Austin Music, specially the South by Southwest Music Festival. This newspaper also covers the various events that take place aroundAustin like Capital 10K foot race and the Season for Caring charity campaign. This Austin American newspaper also runs it’s website and the other entertainment site called the Austin 360. St. Petersburg Times and PolitiFact Texas are the partners of the Statesman. Another popular Austin Newspaper is the Dallas Morning News. It began it’s publishing from the year 1885 during the month of October. The newspaper is published by one of the oldest business institution in Texas which is known as the A.H. Belo corporation. The Corporation has got a chronicled Texas history for more than one hundred sixty years. This newspaper Dallas Morning News has its origins to The Daily News in Galveston. This Galveston news was started on April 11, 1842.

It had begun in a one-room unpainted shack. This was three years back, before the Republic of Texas was admitted to the Union. At that time G. H. French and Samuel Bangs from Boston began publishing a newspaper. This newspaper was a four-page newspaper with the size of 8.5 by 12 inches. After, around two years, Willard Richardson was appointed as editor. During the year 1845, William Richardson bought controlling interest in the newspaper. After the civil war, Richardson had become successful inmaking the Galveston Daily News into the biggest, richest and the most effective newspaper in Texas. During October, 1874, Mr. George Bannerman Dealey joined this newspaper, Galveston Daily News. He was a fifteen year old immigrant from Manchester, England. When he was twenty three year old, he was sent to North Texas by Colonel Belo. His task of going their was to determine the best site for a satellite edition of the newspaper Galveston to serve the rapidly developing region.

At that time Dealey recommended the place Dallas. In 1885, he was sent as general manager to look after the establishment of The Dallas Morning News. Sometimes this newspaper also provides articles related to Austin fitness. The two newspapers hold a special place in journalism because they were the first two newspapers in the country to publish their simultaneous editions as sister newspapers. At that time, these two newspapers were linked for across 315 miles by the telegraph. They had a successful and dedicated network of many talented correspondents across the whole state. This Austin Newspaper called The Dallas Morning News started with a circulation of five thousand. Within only one year the special lease trains were carrying this newspapers’ copies to other North Texas cities. Dallas Morning News building, which opened in 1949 on Young Street in downtown Dallas. Later in the year 1949, the Dallas Morning News building was opened on the Young Street in downtown Dallas. Every Austin Amerian newspaper has got it’s own unique identity and features.